FIDM students design award winning display in the 3rd Annual Pasadena Magazine Design Competition
Pasadena, CA (December 5, 2012) – A giant store display featuring Art of Tea products won first place in the third annual Pasadena Magazine 2012 FIDM Visual Communications Competition. The beautifully constructed display stands at 6 feet high and stretches 8 feet across, at the Whole Foods- Arroyo Parkway store in Pasadena. Art of Tea was selected to be the star of the display because of its brand recognition and alignment with the competition’s sub-theme, “Mind, Body, Soul.”
“We love Art of Tea,” says Eunise Luna, the Whole Body team leader at Whole Foods. “It’s local, has great flavor, and they are beautiful teas. My personal favorite is Earl Grey Crème. There really is nothing else like it.”
The display highlights some of the store’s bestsellers such as Earl Grey Crème, Green Pear, French Lemon Ginger and a Breakfast Blend custom blended exclusively for Whole Foods. The Art of Tea display will be up in the store until Monday, December 10th.
Groups of three Fashion Institute of Design and Merchandising (FIDM) students were challenged by Pasadena Magazine to create displays in four Pasadena locations: Barnes & Noble, Macy’s, Whole Foods and the Pasadena Convention Center. The students constructed displays using in-store merchandise with the theme, “Reasons to love Pasadena.”
Last Wednesday, first place winners Brittney McCourtney, Taylor Jane Breidenstein and Phoebe Hoang received the “Best Design” award, $1500 in cash and prizes, and a magazine feature in the upcoming January issue at Pasadena Magazine’s December Hot-Off-The-Press party, showcasing a fashion show starring the 2013 Tournament of Roses Rose Queen and Royal Court. The competition’s judges were: Daryn-Reid Goodall, an Emmy nominated set decorator, Kim Helgeson, a Manager of Visual Merchandising at Mattel, Inc. and an award winning designer of retail stores and visual programs for major retailers, and Jill Tennent, Anthropologie’s Regional Recruiter.
Art of Tea is located in Los Angeles, CA and is a leading importer and wholesaler of organic and specialty teas in North America. In addition to some of LA’s finest resorts and restaurants, Art of Tea services hotels, cafes, spas and many other hot spots from the Hawaiian Islands to New York City, complete with staff training.