Art of Tea x Sony
To celebrate the season premiere of the award-winning series Outlander™, Sony Pictures Consumer Products and Sony Pictures Television came to Art of Tea to help them bring The Outlander™ Collection to life.
Sony approached Art of Tea for this project knowing that Art of Tea is an industry leader in the tea partnership space. With several extremely successful cobranded launches to date, including a collaboration with The Bouqs Co. that sold out in less than 24 hours, The Try Guys, Boxed Water, Kroma Wellness, Guittard Chocolate Company, and more, Art of Tea was the right fit to bring Sony’s creative vision to life.
Art of Tea embarked on the task of creating custom tea blends that would truly embody the spirit of both Jamie and Claire Fraser. Step one of the process was a deep dive into the show, the aesthetic, and the energy between the two characters. Next was two rounds of hand-blending and tasting different botanicals and teas to create unique blends that were equally delicious on their own as they were complementary to one another. Inspired by Claire Fraser, English Rose is a bright and vibrant blend of loose leaf green tea and rose petals. Inspired by Jamie Fraser, Scottish Highlander is a robust, strong, and full-bodied loose leaf black tea. Once blends were hand-crafted, Art of Tea created custom tin artwork using licensed Outlander™ assets. Finally, The Outlander™ Collection was launched to the public, just in time for the season 6 premiere.
The Outlander™ Collection is now available for sale as an exclusive limited release bundle on the Art of Tea website, app, Amazon Store, and the Official Outlander Amazon Store. The collaboration has been featured in Food & Wine Magazine’s email newsletter, Parade, Town & Country, Glamour, and the bundle has received rave reviews from fans of the show and tea lovers alike.
To learn more about partnering with Art of Tea and see what we can create together, please email firstname.lastname@example.org.